So much of the information out there today for self improvement and business growth is focused on the steps you need to take to succeed, the mindset you need to have, or the path you need to take.
If each of these promised panaceas really worked, why would we need all of them? If Bob's 12 Steps To Make You Rich really worked, why does Larry have the "5 Step Wealth Building System" and Mary has the "7 Secrets of Millionaires"? Each system contradicts the others since Bob's information is different than Larry's and Mary's, with the exception of the tired recycled platitudes that almost every motivational speaker is sure to include.
In other words, the promised path to success, the guaranteed system, the definitive guide, and the surefire way to succeed DOESN'T exist! There are certain principles that are consistent in success, yet there are other factors. If you don't account for those factors, you will constantly be searching for your path and never find it.